Hazard Lights

Inspired by a tweet stream of consciousness by Danielle Morrill, the Founder of Mattermark, on what she would do if she was a VC, a jotted down a few notes on what I would do if I was a founder.  These first went out as tweets on @chazard, but here is the full list in one place:

• I would aggressively seek out one, but no more than one, co-founder to complement my deficiencies #ifIwereafounder
• My early hires would be people right on the fine line between crazy good and crazy crazy #ifiwereafounder
• I would meet with or speak with more than 100 potential customers in my first 30 days #ifiwereafounder
• We would design a product experience to surprise and delight customers in unexpected ways #ifiwereafounder cc:@wayne @jeffseibert
• I would be scared shitless almost every day, but would translate this into being action-oriented around things in our control #ifiwereafounder
• I would have one person to share my deepest fears and worries with #ifiwereafounder 
• We would focus on driving adoption before driving revenue #ifiwereafounder
• I would avoid strategies that rely on other companies or organizations for our success, at least for the first couple of years #ifiwereafounder
• Our company colors would be a little unusual #ifiwereafounder
• I would have Friday afternoon happy hours and use them to celebrate successes #ifiwereafounder
• We would have regular internal hackathons to spur creativity #ifiwereafounder
• A recruiter would be one of my first hires after raising a Series A #ifiwereafounder
• I would track 3 key metrics daily and 5 on a weekly basis #ifiwereafounder
• I would have a vision for world domination, but very achievable first steps #ifiwereafounder
• I would be wildly optimistic, but not delusional #ifiwereafounder
• I would take extra time to simplify and shorten key messages #ifiwereafounder
• I would be able to give my own demos #ifiwereafounder
• Our company name would not have capital letters in any place other than the first letter #ifiwereafounder 
• Creating shareholder value would be a by product of building something great, not a primary goal #ifiwereafounder
• I would seek advice when outside my depth and not feel like I need to know everything #ifiwereafounder
• If my board pushed back on critical decisions, I would tell them they are at risk of "breaking the bronco" #ifiwereafounder cc:@bijan
• Bad news would travel as fast as good news and it would be accompanied by a plan to fix, or at least a plan to get to a plan #ifiwereafounder
• If I disagree with my Board's advice, I would drive the differences to ground rather than pocket vetoing their suggestions #ifiwereafounder
• i would never let any one person in the company become irreplaceable #ifiwereafounder
• i would force my board to provide me feedback on my performance and seek out advice on how my role should change as the company grows #ifiwereafounder
• If a room of smart people don't understand my business, i would consider revising the message instead of assuming they just don't get it #ifiwereafounder
• I would understand my competitors deeply, but not obsessively.  I would obsess about customers.  #ifiwereafounder
• i would read Reed Hasting's piece on culture and leadership, but not much else in this category #ifiwereafounder

Based on Retweets, Favorites and offline feedback, the comments that resonated most with people were being scared shitless; seeking advice; obsessing about customers, not competitors; having a few key metrics to track; and dominating the world, one step at a time.

I also added a few more to the list, and have included these below:

• The person I share all my fears with would ideally be my co-founder #ifiwereafounder
• I would start my company in an area with big macro trends in my favor.  Always easier to sail with the wind at your back #ifiwereafounder
• I would recognize that no amount of marketing $ spend from our start-up is going to make our market develop significantly more quickly than it wants #ifiwereafounder 
• My board would have no more than 5 members #ifiwereafounder
• We would have weekly staff meetings, but they would be short #ifiwereafounder
• If I was based outside of CA, i would open an office there as quickly as possible with as senior a person to run it as possible #ifiwereafounder 
• My California office would be the only exception to my rule of having everyone in a single location #ifiwereafounder
• The response to the first inbound M&A offer would always be NO #ifiwereafounder
• I would compensate my team more than fairly and accept all resignations from anyone who threatens to quit because they are not paid enough #ifiwereafounder
• All my financial projections would be conservative, but I would never say that as no one would believe me #ifiwereafounder
• I would recognize that the first equity I sell is the most expensive equity and I would plan accordingly #ifiwereafounder

• I would stay up late trying to close the deal and wake up early to figure out how to deliver #ifiwereafounder

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  I would infuse design excellence into everything we do, but struggle to find excellent design talent like everyone else #ifiwereafounder

• I would drive an '07 Toyota Prius but lust after a '14 Tesla #ifiwereafounder #truestatementevenasaVC

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  Our office would have a branded corn hole game #ifiwereafounder

• I would not wait for a prospective investor to follow up with me. Otherwise would worry they think I am not a closer #ifiwereafounder
• After seed round, I would communicate with investors monthly on metrics, accomplishments, forward plans & how they can help #ifiwereafounder

• If I was building a SaaS business, I would know my Magic Number better than my phone number #ifiwereafounder cc: @joshjames

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  As a smallish private company, I would not count on M&A to fill in product gaps.  Too many variables outside of my control #ifiwereafounder

• I would publish a rolling 6 month product road map for my customers #ifiwereafounder

• Annually, I would do a facilitated offsite entirely focused on our management team's ability to communicate and work together #ifiwereafounder

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  I would have at least one quant jock on my team #ifiwereafounder

• I would hire people who have a proven ability to communicate well in writing #ifiwereafounder
• i would not let my urgency to fill open positions on our team lead me to lower the bar on quality #ifiwereafounder
• If I unexpectedly got my ass kicked on an issue in a Board meeting, I would digest for 24 hours and come back to them with a response and plan #ifiwereafounder
• I may fail, but I would never quit #ifiwereafounder

Let me know what I missed!